Be the roofer they find first.

Almost all of it is local search and reviews. Someone with a leak searches their town and picks from what Google shows, usually within the hour. Ranking for those searches, and having enough recent reviews to be the obvious choice, does more than any amount of advertising for this trade.

The job values make it unusually worthwhile. A re-roof is thousands of pounds, so a single extra job a month from search covers the work several times over. Advertisers currently bid around £10.87 for the top of the page on "seo for roofers", which is what the term is worth to people already paying for it.

A page for each type of roof work rather than one Roofing Services page, real photographs of your own finished jobs, your insurance and guarantees stated plainly, recent reviews, the towns you cover, and a way to get hold of you that works out of hours. Most roofing sites have the photographs and none of the rest.

You cannot start when the storm arrives, which is the trap. Those searches spike for two or three days and rankings take months to earn, so the page has to already exist and already rank. Build it in the quiet months and it is working the morning everyone needs it.

Yes. The build is the same anywhere in the UK. Local search work is strongest where we know the area, which is Hertfordshire and Essex, but nothing about the site is limited by geography.