Get found first
When someone searches for what you do, you're the one they find. On Google, and in the AI tools they now ask.
For
UK Home Service Businesses
Get found, trusted, and booked. Without lifting a finger.
We turn searches into customers, customers into regulars, and their reviews into your next wave of business.
16:41
EK
Elmwood Kitchens
Hertford
Today at a Glance
New enquiries
14
Jobs booked
7
New reviews
8
Quotes sent
11
Pinned Apps
Opportunities
Dialer
Task
Manager Documents
& Contracts
Manager Documents
& Contracts
Quick Actions
Built for the trades people check out before they call
RoofersKitchen fittersBathroom fittersLandscapersDriveway contractorsExtension buildersLoft conversionsSolar installersGarden roomsOrangeriesPools and hot tubsBespoke joineryUnderfloor heatingArtificial grassFencing and deckingTree surgeonsEpoxy resin flooringEV chargersDamp proofingPatios
You're brilliant at what you do. You're just hard to find.
Right now, someone nearby is searching for exactly what you offer, and booking someone with worse reviews and a slicker website. Not because they chose them over you. Because you're the one they couldn't find. Every one of those is money walking out the door, and a job you didn't even get the chance to win.
The system
One system that runs the whole thing for you.
It's not just a website. It's everything that turns a search into a booking, and a booking into a customer for life. Running quietly in the background so you don't have to.
Never lose a lead
Every call, form and message answered in seconds. Even at midnight. Nothing slips away while you're busy earning.
Get booked, and get paid
Turn enquiries into booked jobs, then get paid on the spot with a tap. No chasing invoices.
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A 5-star reputation, on autopilot
Every happy customer gets asked for a review, automatically. Your reputation grows on its own, so you're the obvious choice.
Bring customers back
Your past customers, nudged back automatically. More work from the people who already love you.
And your evenings back.
The whole system runs itself, so the work comes in while you're switched off.
All of it in one app on your phone.
Every lead, every review, every customer, in one place.
And it only gets better.
More reviews mean better rankings. Better rankings bring more customers. More customers leave more reviews. It builds on itself every month, so your diary fills up more, and you chase less, the longer it runs.
Who it's for
Built for the trades people research before they book.
If someone's spending real money on their home, they're checking you out online first. When they do, you want them to see the best, because that's what you are.
Kitchens, bathrooms & extensions
The big jobs go to whoever looks the part online. Your work's better. It's time your website proved it.
Landscaping, driveways & outdoor
Your work is visual. Right now it's trapped in a phone camera roll instead of winning you the next job.
Specialist installs
Solar, EV, resin, garden rooms. High-value work people research hard. Be the one they find and trust.
Even your referrals check. When someone recommends you, the first thing that person does is look you up. No website, or a bad one, and you've just lost the warmest customer you'll ever get.
The difference
SimpleChange, or the traditional agency.
The Traditional Agency
SimpleChangeWhat you pay
£3,000 to £10,000
From £600
How long it takes
A few months
A few days
The contract
Locked in for a year
Cancel whenever you like
Who you actually speak to
An account manager
Me. Every time.
Does it grow on its own?
No
Yes
Joe Berry · Founder, SimpleChange · Hertfordshire
Hi, I'm Joe.
I've spent the last decade building sites, e-commerce brands, and systems that turn cold audiences into customers. I've personally spent £400k on paid ads for my own brands, and learnt what actually gets people to click, trust, and buy.
The problem was, I had zero passion for the products I was selling. I'm a 30-year-old bloke from Hertford with no kids, and I was flogging projectors to parents, supplements to the elderly, and skincare to women in their 50s.
So now I do the reverse. I take what I'm good at and genuinely love, the performance marketing and the online systems, and give it to people who love what they do but were never meant to handle that side.
You stay brilliant at what you do. I'll handle everything else.
0ad spend
0sites built
0years experience
How it works
Getting started is the easy bit.
You message me
Tell me a bit about your business. No forms, no sales call, no pressure.
I build it and show you
I put the whole thing together and show you before you've paid a penny. You tell me what to change, I finish it off.
You go live
Days, not months. Then the right customers start finding you, and keep coming.
Pricing
Simple pricing. No surprises.
A one-off build to get you set up, then a monthly plan that keeps it running and growing.
Starter
£600
For sole traders getting online for the first time.
- Up to 2 pages, written for your business
- SEO and AEO foundations
- 1 round of amends
- Live in 48 hours
Standard Most popular
£1,000 £1,500
For established businesses ready to get found everywhere.
- Multi-page bespoke build
- A page for every service and every town
- Project gallery
- Full SEO and AEO setup
- 2 weeks amends
- Live in 5 to 7 days
Growth
£2,000
For businesses covering more than one town.
- 15 to 25+ pages. Every service, every town.
- Advanced schema and AEO structure
- Priority build
- Live in 7 to 10 days
No contracts. Cancel anytime. Your domain is always yours. See what moves the price, and how it compares.
Live
£79 a month
Online, safe, and everything in one place.
- Hosting, security, SSL and backups
- Google Business Profile optimised
- Review engine, every job asks for a Google review
- Everything in one app: every lead, review and customer on your phone
Grow Most popular
£149 a month
Everything in Live, plus the tools that win the work.
- 24/7 AI chatbot that answers and books while you work
- Missed calls texted back in seconds
- Edits whenever you need them
- Monthly results report
24/7 AI Chatbot
An online employee trained on your business, answering prospects around the clock.
Missed Call Text Back
Every missed call gets an instant text, so the lead never goes cold.
Booked
£279 a month
Everything in Grow, plus a receptionist that never sleeps.
- AI receptionist that answers the calls you can't
24/7 AI Chatbot
An online employee trained on your business, answering prospects around the clock.
AI Receptionist
Answers the calls you can't, takes the job, sends it straight to your phone.
Includes generous call minutes. Heavy call volumes billed at cost.
Get a Free DemoNo contracts. Cancel anytime. Your domain is always yours. See what moves the price, and how it compares.
FAQ
The questions worth asking.
Your domain is yours, always. If you ever decide to leave, it comes with you.
Anywhere from 48 hours to a week. And you'll always see it before you pay.
No office, no account managers, no sales team taking a cut. Just me and a system that works.
If it isn't bringing you customers, yes. Send it over and I'll tell you what I'd do. Worst case, you get some honest advice for free.
Not on day one. Ads pointing at a weak website just burn money faster. We build the foundation first, then most people add ads around month three, when it'll actually pay.
Let's get you the work you deserve.
Drop me a message and I'll tell you straight whether this is right for you. Even if the answer's no, you'll walk away with something useful.