The practice they choose before they call.

Mostly by being found for the treatment rather than the practice name. Someone searching "dental implants" plus their town is comparing two or three websites and booking with one of them that week. A page for each treatment, recent reviews and a booking route that works out of hours does more than any other single thing.

A page for each treatment you want more of, prices or at least price ranges where you are willing to publish them, your team with real photographs, recent reviews, and an online booking or enquiry route. Patients compare practices side by side, and the one that answers the awkward questions first tends to win.

It depends entirely on what you want more of. For NHS work with a closed list, no. For private treatment, where a single implant case is worth thousands and patients choose by searching, it is usually the highest-return marketing a practice does.

We write to them and we do not make claims your practice cannot evidence, but we are not your compliance check. The General Dental Council guidance on advertising is specific about qualifications, before and after imagery and pricing, and your practice stays responsible for signing off the final copy.

Usually. Most booking and patient systems offer either an embed or a link, and the site works around whichever you have rather than asking you to change it.